How we change what others think, feel, believe and do
Everyone Can Be Your Cheerleaders: Put Your "Champions" to Work for You in Public Relations
Guest articles > Everyone Can Be Your Cheerleaders: Put Your "Champions" to Work for You in Public Relations
by: Robert Deigh
Your company has customers, members, vendors, board members and others who are rooting for you to succeed. You just have to ask! Wouldn’t you root for and help out an organization that you liked and provided you with good service? I call these people “champions.”
Champions may have no vested interest in your success except that they are happy with the service you provide, they like you and your team personally, they admire your drive, want to help you push ahead of the competition and would be very proud to look back one day and know that they helped an industry powerhouse when it was just a few people in a little rented office.
Champions can include:
Six benefits that champions can provide for you:
Seven ways to treat your champions like the royalty they are:
Don’t forget one of your most important audiences: employees. They are also among your most influential champions. Employees who are treated well and enjoy their work are happy to talk about it with others.
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at firstname.lastname@example.org, or by phone at 703-503-9321.
Contributor: Robert Deigh
Published here on: 17-Feb-08
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