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Tips To Inspire The Sales Team
Guest articles > Tips To Inspire The Sales Team
by: Drew Stevens
Many of my clients all seem to be facing similar issues – lack of client relationships and lack of revenue. As the recession continues the lethargy of sales teams is hurting productivity and performance. Sales managers need aid with inspiring their staff so that they can reach those audacious goals.
Motivation helps both the team and the customer. For the customer a motivated sales agent leads to a better buying experience and more involvement with the sale. As customers delight in the fascination and motivation of the sales agent they become more aligned with the company culture and philosophy. When they do this leads to a better buying experience and more importantly more influence for future purchases. With customer to customers influences so strong to the buying process- happier customers refer others downplaying the cost of customer acquisition while also helping customer retention.
These save the company money by not having to work so hard for new customers and interestingly new employees. That leads us to issue two- a motivated work team.
Here are methods to help inspire your sales team.
Constant Communication – Research on worker productivity for over 20 years states the importance of employer/employee relationships. . Individuals do not leave companies – they leave poor managers. Relationships begin with simple and direct communication. Morale will fail when managers fail to communicate with their employees. Take the time to know who is on your team.
In addition to the above here are some additional items to consider:
Sales organizations are in a battle for survival not only from recessionary issues but attrition and production. Sales Leaders must create a communicative and collaborative environment. When individuals feel better about their workplace they are more productive. And when there is production in a selling environment there is a higher level of confidence, awareness, pride, inspiration and willingness to achieve more.
© 2011. Drew J Stevens PhD. All rights reserved.
Drew Stevens Ph.D. President of Stevens Consulting Group is one of those very rare sales management and business development experts with not only 28 years of true sales experience but advanced degrees in sales productivity. Not many can make such as claim. Drew works with sales managers and their direct reports to create more customer centric relationships that dramatically drive new revenues and new clients. He is the author of Split Second Selling and the founder and coordinator of the Sales Leadership Program at Saint Louis University. Contact him today at 877-391-6821.
Contributor: Drew Stevens
Published here on: 08-May-11