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Don't Shoot from the Hip, Use a Script
Guest articles > Don't Shoot from the Hip, Use a Script
by: John Boe
Give me a salesperson who's struggling to fill his or her calendar with client appointments, and I'll show you a sales rep without a phone script. Unfortunately, many salespeople labor under the false belief that they're too experienced to use a phone script and as a result, sabotage their phone calling effectiveness and income. A well-designed and properly rehearsed script is a powerful tool for projecting a confident and competent professional image. In addition, a script guarantees that every call is delivered in a consistent and concise manner.
Sales reps that prefer to "wing it" and shoot from the hip, tend to lose focus and are quickly sidetracked down numerous unproductive paths. It's been said that the only thing worse than listening to a salesperson using a phone script, is to listen to one without a script. There's absolutely no substitute for preparation and practice. Top producers understand the value of using a script, but you can't tell they're speaking from a script. Just like a movie actor, they practice and rehearse their words over and over again until they sound smooth and conversational.
Here are some proven tips to help you create a phone script that will keep your appointment calendar full:
If you really want to dramatically improve your phone calling effectiveness and income, take the time right now to begin working on your phone script. Once you experience the positive results from using a phone script, you'll never want to "wing it" again
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 877 725-3750. Free Newsletter available on website.
Contributor: John Boe
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