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Chiropractic Marketing Myth: Time
Guest articles > Chiropractic Marketing Myth: Time
by: Drew Stevens
I conduct many seminars especially for new chiropractic graduates and it always surprises me how cocky some get about working hours. There are times when I ask many graduates how many hours they intend on working or the hours once beginning practice – 2.5 days per week and over $100K in the first year!
Ladies and Gentlemen, chiropractic is a business just like any other; printing, restaurant, shoes, anything. Chiropractic requires structure, processes and chiropractic marketing. In addition, ask any chiropractor who has been at it for a while – it requires you to bust your hump. You need visibility while you are also treating patients! This cannot be done in 2.5 days! And there is no way that you will reach 100k in the first year unless you play the lottery!
What got you into chiropractic is only the beginning of the road. The boards are only the doors to the kingdom. As Lao Tso once said, “The journey of 1000 miles begins with the first step.” Not only do you have to take the step but you gotta keep walking. Work hard now, toil away and depending how hard you work, you reward will be future days off.
© 2011. Drew J Stevens PhD. All rights reserved.
Drew Stevens Ph.D. President of Stevens Consulting Group is one of those very rare sales management and business development experts with not only 28 years of true sales experience but advanced degrees in sales productivity. Not many can make such as claim. Drew works with sales managers and their direct reports to create more customer centric relationships that dramatically drive new revenues and new clients. He is the author of Split Second Selling and the founder and coordinator of the Sales Leadership Program at Saint Louis University. Contact him today at 877-391-6821.
Contributor: Drew Stevens
Published here on: 29-Apr-12
Classification: Businesss, Marketing