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iContact vs. Eye Contact: The PR Value of Networking
Guest articles > iContact vs. Eye Contact: The PR Value of Networking
by: Robert Deigh
Is social networking replacing in-person business networking? Quite the contrary - they have become great complements; people often meet online and then schedule face-to-face meetings. Or they meet at events and agree to join each others' social networks, forming much larger pools of contacts.
It may seem counterintuitive, but in-person networking is growing. Face-to-face networking remains one of the most important elements of your organization's PR strategy and your executive growth. It's a great source of fresh ideas, contacts and a productive break from your daily routine.
But where do you find time to attend events? You don't. You make the time. Here's how:
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at firstname.lastname@example.org, or by phone at 703-503-9321.
Contributor: Robert Deigh
Published here on: 26-Feb-12