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Better PR in One Hour

 

Guest articles > Better PR in One Hour

 

by: Robert Deigh

 

If two people meet face to face, is that a virtual online chat? An offline Skype?

The start of summer is no time to contemplate such deep communication-related topics. Let's go instead with something easier: making your PR and all other business communication more effective with almost no effort -- by banishing clichés . (It's also an easy and a guilt-free way to procrastinate doing actual hard work for an hour or so).

Your communication will be fresher and people will be more inclined to pay attention to what you have to say. Customers who pay attention are more likely to buy. You can look it up.

Go through your Web pages, marketing materials, presentations, press releases and proposals and kill the clichés - change everything into plain English. Where do you start? Here is a short list of tired business clichés you should banish (and reader-friendly replacements):

  • At the end of the day (ultimately)
  • Drill down (look for greater detail)
  • Granular (more detailed)
  • Take it offline (talk after the meeting)
  • No brainer (easy)
  • Brainchild (idea)
  • Brain dump (briefing)
  • Pick your brain (get your advice)
  • Get my head around (understand)
  • Close the loop (tell everyone who needs to know)
  • Low-hanging fruit (easiest to accomplish, reach, sell)
  • Push the envelope (exceed limits; set a new trend)
  • Win-Win (mutually beneficial)
  • On the same page (agree)
  • Future plans (just "plans" - ALL plans are future)
  • Task force (working group)
  • Leading or cutting edge (innovative)
  • Mission critical (essential)
  • The perfect storm of...(the right conditions for..)
  • Touch base (contact)
  • Crunch time (near deadline)
  • On their radar screen (we have their attention)
  • Slam dunk (see "No brainer")
  • Best of breed (most successful)
  • If you build it, they will come (there is demand)

Make these changes and your audiences will thank you.

 


Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at rdeigh1@aol.com, or by phone at 703-503-9321.


Contributor: Robert Deigh

Published here on: 12-Aug-12

Classification: Sales

Website: www.rdccommunication.com

 

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