7 Lies Sales People Tell Themselves
Guest articles >
7 Lies Sales People Tell Themselves
by: Kelley Robertson
Do you lie to yourself?
You may not think so but I suggest that you probably do. Here's what I
Sales Lie #1: "I could reach my quota if my company lowered their prices."
If I had a nickel for every time I heard this...
If you rely solely on price to close deals then you condition your customers
to constantly push you for a larger discount or a better price.
Sales Lie #2: "I've got this deal in the bag."
I think this is one of the most common lies sales people tell themselves. In
fact, I hate to admit that I've been guilty of this from time-to-time.
It's easy to think that because someone says, "This looks good, let me get
back to you in a couple of days" that they are seriously interested in your
product or service. I've heard prospects say, "This is great, what do we do
next?" only to balk at making a final decision.
No deal is guaranteed until the other person signs the agreement, gives you
confirmation, or places the order.
Sales Lie #3: "The competition is always offering better prices."
While some competitors will consistently beat you on price, the reality is
that most companies are competitively priced. It's a rare situation when a
competitor will out-price you on everything you sell unless the products are
Sales Lie: #4: "My territory is too big (or too small)."
In the 16-plus years I have worked with sales people I have never heard
anyone say, "I have the perfect number of accounts.
In an ideal world, you would be able to see or meet with every account or
customer in a perfect cycle.
However, the reality of today's sales world is that companies are struggling
to do more with less which less which means most sales people have to manage a
big sales territory. The key is to manage your accounts more effectively.
Invest the bulk of your time managing your best and most profitable accounts
(top 20%) and customers that have good potential to grow (next 20-30%). Wean
yourself from responding ultra-fast to your high-maintenance, low-profit
customers (bottom 20%).
Sales Lie: #5: "If I don't set a sales target I won't be disappointed."
First of all, let me say that I'm surprised how many sales-based
organizations don't require their sales team to establish sales targets and
goals. After all, how can you monitor performance if you aren't tracking
Okay, now that I have that off my chest, let's take a closer look at the lie.
In my eyes, people who don't set sales targets are essentially saying, "I'm
not sure what I'm going to do this year and I don't want to work harder than I
Top performing sales reps always set high, ambitious goals and their targets
are usually higher than those set by their company. They use these goals to
inspire and motivate themselves to achieve more.
Sales Lie: #6: "No one is buying."
I recently spoke to someone who sells cars, an industry that has been
particularly hard-hit in the last few years. However, his sales continue to
increase even though many people in the same business complain of declining
Regardless of the economy, people still make buying decisions. They still
make purchases. Companies still need products and services.
Stop wasting time thinking about the people who aren't buying and find the
people and companies who are buying!
Sales Lie #7: "I don't need to practice my sales presentation."
Yeah, and professional athletes don't need to practice because they are at
the top of their game. The best sales people seldom take their sales
appointments and meetings for granted. They rehearse the questions they need to
They run through their presentation to make sure they have included the
necessary details and that their presentation flows in a logical manner and that
it addresses their prospect's situation and/or needs.
As painful and difficult as it can be you are better off telling yourself the
truth instead of lying to yourself (and perhaps your boss, too!).
Avoid telling yourself these sales lies because they limit your ability to
increase your sales and fully achieving what you are capable of accomplishing.
© MMXII Kelley Robertson, All rights reserved.
Kelley Robertson, author of The Secrets of Power Selling helps sales
professionals and businesses discover new techniques to improve their sales and
profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing
to his free newsletter available at
www.kelleyrobertson.com. Kelley conducts workshops and speaks regularly at
sales meetings and conferences. For information on his programs contact him at
Contributor: Kelley Robertson
Published here on: 15-Jan-12