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Gaining Competitive Insights
Guest articles > Gaining Competitive Insights
by: Daniel Milstein
Mystery shopping is probably the most valuable competitive information technique, but there are several others. In addition to contacting the industry partners with whom you work to gain their insights, you can:
While mystery shopping is a great way to gain insight on your competitors, there are also other techniques you can use. You can talk to your customers, research your competitors via the Internet, ask the Chamber of Commerce of The Better Business Bureau. Whatever technique you employ, be sure to gain as much knowledge you can on your competitors.
Daniel Milstein is the bestselling author of ABC of Sales. For more information, visit: http://amzn.to/ABCARTICLES.
Contributor: Daniel Milstein
Published here on: 27-Jun-12