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Guest articles > Cutting Clichés
by: Robert Deigh
Spring is a great time for public relations housecleaning - making sure your communication is clear and understandable. The weather's too nice for discussing deep topics, so here's something easy but effective -- cutting clichés -- something we like do around this time of year.
Why? Nixing stale clichés will make your communication fresher. People will pay more attention to what you have to say. Customers who pay attention are more likely to buy.
Cutting clichés is easy. Go through your Web pages, marketing materials, presentations, press releases and proposals and replace clichés.
Need ideas? Start with this short list of some of our favorites (and replacements in plain English):
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at firstname.lastname@example.org, or by phone at 703-503-9321.
Contributor: Robert Deigh
Published here on: 21-Jul-13