How we change what others think, feel, believe and do
9 Twitter Business Lessons From Tennis Pros
Guest articles > 9 Twitter Business Lessons From Tennis Pros
by: Lisa Peyton
Are you looking to improve your Twitter game?
The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for the year’s first grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.
So your brand may not include a full-fledged celebrity, making WhoSay not the best choice for your third-party “pusher.” Instead you can try my other favorites like Instagram, Foursquare, Pinterest or Flickr.
#2: Scoop Your Fans
I was devastated to learn that my favorite tennis player, Rafael Nadal, had dropped out of the US Open. But this bitter pill was a bit easier for me and Rafa’s other three MILLION Twitter followers to swallow, as we were among the first to learn the bad news.
Lisa Peyton is a writer, teacher and digital marketing consultant based in Portland, Oregon. She teaches digital marketing strategies at Portland State University and acts as Executive Editor for TMMPDX.COM. She has been working with clients for almost a decade, helping them meet the needs of their online communities.
Most recently Lisa has been studying media psychology in hopes of improving
online user experience and examining the future of digital media.
Contributor: Lisa Peyton
Published here on: 18-May-14
Classification: Communication, Marketing, Social Media