How we change what others think, feel, believe and do
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Selling raffle tickets
A standard way that clubs, societies and charities raise money is by selling 'raffle' tickets. It's a kind of lottery, where you buy a ticket which then goes into a draw for a number of possible prizes. The big challenge for most organizers is how to sell the raffle tickets. Mostly. the tickets are being sold by members and friends, and they are mostly pretty bad at selling (and generally hate doing it).
Some raffles have lots of prizes. Some are provided by the organizer and some are provided by friends and local businesses who get some 'free' advertising in return, typically with their name appearing on every ticket.
Recently, I was given the task of selling raffle tickets at a local May Fayre. It's a common British thing: on the local green with various stalls either selling stuff or encouraging you to join or help various societies. I was there with the local photo club.
What I did is this. I put up a big sign saying 'Would you like £100?', and with a smaller sub-title 'ask here'. When people asked (or even just looked), I just said, with a smile, 'Just one pound for a raffle ticket. First prize £100!'. If they smiled back, I'd smile more and say 'Go on, I can see you want one.'
If this didn't work, I'd add a gender spin. If it was a woman, I'd say, a bit conspiratorially, 'It's a £100 Marks and Spencer voucher'. M&S is a popular store that sells lots of womens' clothes and this often was enough to tip the balance for them. For men I'd add the visceral 'In your back pocket'.
I sold loads.
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