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 Broken record

 

Disciplines > BuyingTechniques > Broken record

Method | Example | Discussion | See also

 

Method

When you get to the point where you do not want to negotiate any further, just repeat yourself, like a broken record. Like a broken record. Like a broken record.

Whatever they say, repeat your point. You can rephrase it to clarify, but do not budge an inch.

Example

No, that is my final offer.

Sorry, but I cannot afford any more. That is my final offer.

No, I do not do finance deals. That is my final offer.

Discussion

Repeating the same thing several times hammers home the point that you will not change.

The repetition principle shows how repeating the same point can be very powerful in changing minds. Some people just need to hear it three, four or more times, but in the end, they will realize that you are not going to move.

See also

Repetition principle

 

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