changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Veroff's Taxonomy

 

Explanations > Motivation > Veroff's Taxonomy

Description | Discussion | So what?

 

Description

Achievement motivation is about the way we are motivated to achieve certain goals. Depner and Veroff (1979) describe a set of goal types. based on whether:

  • Evaluation of success is self-derived, compared against a social standard, or is found in the demands of the task.
  • The standard is based on the process of achieving or in the impact of the final outcome.

The taxonomy is:

  • Autonomous goals (self-derived, process)
  • Power goals (self-derived, impact)
  • Responsibility goals (social, process)
  • Competitive goals (social, process)
  • Competence goals (task, process)
  • Task goals (task, impact)

Discussion

This is an interesting model that highlights that how you judge the success of a goal makes a lot of difference, and that the opinions of others or oneself are different for different goals.

It is often important how you achieve your goals, yet sometimes the end may be said to justify the means.

In the study described, there was little gender difference except for autonomous goals, where women preferred to work alone (which seems surprising, given their generally greater relational tendencies).  

So what?

Know the goals you are setting yourself and others, and how these are judged. From the success criteria you can then decide how to go about succeeding.

A classic trap is to focus on the goal when just how you go about things is socially very important.

See also

Depner, C.E. and Veroff, J. (1979). Varieties of Achievement Motivation, Journal of Social Psychology, 107-283-284.

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conditioning
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

* Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed