How we change what others think, feel, believe and do
The need to: Repeat
A curious need that we have is the need to repeat things.
A curious question is about repetition is in the evolutionary benefit. At the very least, there is benefit in the learning, where repetition helps embed patterns into the mind.
The brain generally like learning, so rewards us for repeating by making us feel good. Repetition makes feel comfortable, reassured and especially good when it recalls the 'aha' of learning.
There is pleasure in repetition that is not necessarily dysfunctional but gives common pleasure. Music and repetitive movement, combined in dancing is perhaps the most common form of this.
Repetition in buying
When buying, people often like to go through several loops, before making the final decision. The repetition is like hammering home a nail -- it has to be done several times until the end point is reached. Note that timing is also important in this and that a due reflective period between repetitions may (or may not) be needed.
Sigmund Freud noticed the need to repeat and also that it was at the root of many dysfunctional conditions. Whilst repetition is
Stuck in patterns
Repetition is a common principle when something does not work. If at first you don't succeed, try, try again, as the saying goes. In fact when something does not work it often takes quite a few repetitions before we give up and try something else.
In OCD, people compulsively repeat patterns, most commonly checking, cleaning, tidying, counting or collecting. Sufferers know that they have the condition, but feel very uncomfortable until they fall into the repetition.
The internal conversation typically goes something like 'If I don't do X then something bad will happen'. The 'something' may be explicit or vague, but the feeling of impending danger is not. Suppression of the action only makes the feeling even stronger.
Whilst most of us (thankfully) don't have OCD, we still repeat patterns of behavior in varyingly harmful games that range from alcoholism and 'Poor me' seeking of parental succour to the Drama Triangle.
In selling and persuasion, repeat things, but only until you get the sale.
In therapy, find the root of compulsive repetitions and avoid being drawn into the game!