How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu or do it here) switches between computer (multi-column) and mobile formats, and also between Small, Medium or Large fonts.

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Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Encourage Drinking to How to Get a Bigger Tip. Added Positive Esteem From Actor to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Expectation to Pricing in Marketing. Added Caught in Valley to Wu Zi's Art of War in Warfare. Added Meet People Where They Are: Galileo’s Epic Fail and Training vs. Learning: do you want to train? Or have someone learn? to Guest articles. Added How do you deal with someone who has a superiority complex? to Blog!


Added The Three Faces of Power to Power. Added Negative Esteem From Actor to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Reframing to Pricing in Marketing. Added Caught in Unfavourable Terrain to Wu Zi's Art of War in Warfare. Added Making Negotiation Win-Win and Does Your Business Need an Anthropologist? to Guest articles. Added Populism and terrorism: two trends with a common cause to Blog!


Added Existentialism to Philosophies of Social Research. Added Positive Esteem from Others to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Pricing and the Investment Effect to Pricing in Marketing. Added When Surrounded by Enemy to Wu Zi's Art of War in Warfare. Added The Skills of Kindness: a guide for sellers, coaches, leaders and facilitators and Can Business Act As a Moral Compass? to Guest articles. Added The Psychology of Creepiness to Blog!


Added Status, Equality and Motivation to Values. Added Negative Esteem from Others to Kellerman and Cole's 64 Compliance-gaining Strategies. Added Price Anchoring to Pricing in Marketing. Added How to Win Against a Strong Enemy to Wu Zi's Art of War in Warfare. Added The False Choice: Inspiration vs. Accountability and Climb the business success ladder quickly by excelling in your public speaking skills to Guest articles. Added Terrorism, radicalization and the polarizing politics of outrage to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes (including the free book How To Invent (Almost) Anything). And for business improvement, see the Quality Tools site, Improvement Encyclopedia and the free book (A Toolbook for Quality Improvement and Problem Solving). There's now well over 8500 pages of free and useful knowledge across all our sites.


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