How we change what others think, feel, believe and do

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Welcome to, the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!

NEW: The Settings page (also in menu) switches (or do it here) between computer (multi-column) and mobile formats, and between Small, Medium or Large fonts.

(Any problems, please contact us).

Dave is now on LinkedIn with groups Changing Minds and Social Influence.


Recent Changes


Added Sockpuppeting to Propaganda. Added Seven Persuasion Styles to Articles on Persuasion. Added What is Attention? to Attention. Added Transcendence to Needs. Added The Army's Indications to The Six Secret Teachings in Warfare. Added How Volunteering For Your Boss Changes Your Trajectory and The Evolution of Sales Part 5 to Guest articles. Added Listen to the conscientiousness of the handshake (if you're a male interviewer) to Blog!


Added Five Levels of Competitiveness to Games Articles. Added Backwards Reasoning to Types of Reasoning. Added Attention and Time to Attention. Added Success to Needs. Added The Unorthodox Army to The Six Secret Teachings in Warfare. Added The Evolution of Sales Part 3 and Why Beauty Matters at Work, And Not in the Way You Might Think to Guest articles. Added How Losing Can Help You Win to Blog!


Added Marks' Five Ways to Well-Being to Happiness. Added Freedom and Fairness to Articles on politics. Added Attention and Moving to Attention. Added Self-Knowledge to Needs. Added The Army's Strategic Power to The Six Secret Teachings in Warfare. Added The Evolution of Sales Part 2 and Why Employees Just Don’t Care, and What the Boss Can Do About It to Guest articles. Added Feng Shui, curves and good-enough explanations to Blog!


Added Reductio ad Absurdum to Fallacies. Added Explicit Memory to Memory. Added Help Them Complete Their Work to Attention. Added Revenge to Needs. Added Secret Letters to The Six Secret Teachings in Warfare. Added The Evolution of Sales Part 1 and The Biggest Difference between Success and Mediocrity for Teachers and Leaders to Guest articles. Added Intelligent Design, the Reversal Trap and Persuasion to Blog!

Full update history on the Changes page >>>.


And now you can visit our sister site,, for creative learning, tools and quotes. And for business improvement, see the Quality Tools site and Improvement Encyclopedia. There's now well over 8500 pages of free and useful knowledge across all our sites.


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* Argument
Brand management
* Change Management
+ Communication
+ Game Design
+ Human Resources
+ Job-finding
* Leadership
+ Marketing
+ Propaganda
+ Rhetoric
* Negotiation
* Psychoanalysis
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+ Storytelling
+ Teaching
* Warfare
Workplace design


+ Assertiveness
* Body language
* Change techniques
* Closing techniques
+ Conversation
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+ Happiness
+ Hypnotism
+ Interrogation
* Language
+ Listening
* Negotiation tactics
* Objection handling
+ Propaganda
* Problem-solving
* Public speaking
+ Questioning
+ Using repetition
* Resisting persuasion
+ Self-development
+ Sequential requests
Stress Management
* Tipping
Using humor
* Willpower


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* Behaviors
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* Brain stuff
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