Site map

This is a site map of folders only - not of the pages within those folders, which would result in a massive page here (there are over 2500 pages). However, for those who wish to browse at the site level, this gives you a quick starting point...

At the top level:

• Home page: Where most people start.
• About the site: Why were are here.
• Analysis: Pulling things apart.
• Awards: Gongs and kind words.
• Bookshop: The best persuasion books.
  • Book reviews: More detailed reviews of selected books.
• ChangingMinds Blog!: The thoughts of Chairman Dave.
  • ChangingMinds Blog! Archive: Since Oct-05.
• Changes: updates to the site.
• Contact: how to email us.
• Links: Links to other useful sites.
  • Links to friends: Links to friends of the site.
• Site map: this page!
• Notes for students: On referencing, etc.
• Notes for webmasters and others: On linking, etc.
  • My Adsense Secrets: How I do the Google thing.

Disciplines: Careers and professional disciplines.

• Argument: Classical argumentation, critical thinking and logic.
  • Fallacies: Many of the common errors that appear in arguments.
  • Five canons of rhetoric: The principles of Aristotelian persuasion.
  • Syllogisms: Classic logical argument forms.
  • Making the argument: Element of the argument.
  • Types of reasoning: Different ways to argue.
  • Virtues of Style: Five ways of creating effective style.
• Brand management: Includes subtle changing of minds from a distance.
• Communication: Connecting with one another.
• Change Management: Creating change in organizations.
  • Accepting the brief: If you are a facilitating or managing the change project.
  • Creating change: A host of methods for moving people.
  • Diagnosing change: Investigation to understand the need for change.
  • The 4D Change Project Framework: An organisation-level method.
  • The Kübler-Ross grief cycle: The emotional cycle on given bad news.
  • Managing the change project: Making it happen in practice.
  • Planning for change: Building a bullet-proof plan.
  • The psychology of change: starts from the very beginning.
  • Resistance to change: When people push back against the change.
  • Stakeholders in change: Managing stakeholders is a critical activity.
• Human Resources: Providing the right people for organizations.
  • Job Analysis: Understanding the roles is the first step to recruitment.
  • Performance Management: helping people to do their job.
  • Selection: Choosing the right person.
• Job-finding: Seeking out and getting the best employment.
  • Interview questions: How to answer lots of tough questions.
• Leadership: Leading people requires much influencing of what people think.
  • Leadership theories: Theories of how leadership works.
  • Leadership styles: General approaches to leadership.
  • Leadership actions: What leaders actually do.
  • Followership: Why followers follow leaders.
  • Leadership articles: Pages that do not fit in above categories.
• Politics: Power and influence in the large.
• Propaganda: covert persuasion of populations.
• Psychoanalysis: Freud and beyond.
  • Concepts: Key ideas, explanations and understanding.
  • Theorists: Key contributors to the field.
  • Articles: Additional points of interest.
• Negotiation: Request, concession and exchange.
  • Negotiation activities: Specific things to do during negotiation.
  • Negotiation articles: Further understanding of the negotiation process.
  • Negotiation mistakes: Common errors made by negotiators.
  • Negotiation styles: Varying by belief, profession and context.
  • Negotiation tactics: Tips and tricks that are used in negotiation.
• Sales: Perhaps the most direct and obvious discipline for changing minds.
  • Closing techniques: Many ways of closing the sale.
  • Objection-handling: Ways to overcome objections to the sale.
  • Sales articles: useful wisdom not covered elsewhere.
  • Sales methodologies: overall approaches.
• Sociology: Understanding and supporting society.
  • Sociology articles: On general topics.
  • Sociology theorists: Who have particular contributions.
• Storytelling: A natural way of changing minds.
  • Characters: The real people in the story.
  • Devices: Tricks of the trade.
  • Plots: The structure of stories.
  • Telling stories: Ways to tell stories well.
  • Storytelling in organizations: Where it can lead to powerful change.
  • Articles: assorted other articles about storytelling.
• Warfare: How we fight, big-time.
  • Principles of war: Underlying ideas.
  • Military commanders: How the great succeed.
  • Tactics in war: Individual actions on the ground.
  • Strategies of war: Overall approaches.

Explanations:  Explanations and theories of how things work.

• Behaviors: That result from our decisions, including lots on:
  • Conditioning: Pavlov's dogs.
  • Coping Mechanisms: How we handle stress (includes Freudian Defense Mechanisms).
  • Games: The games we play to handle life.
  • Liars: If we can detect lies then we can also detect where trust is due.
• Beliefs: The bedrock of our assumptions.
• Brain stuff: Deeper stuff about how the brain works.
• Culture: How we socially act together.
• Critical Theory: Deep challenge.
  • Concepts: Key ideas.
  • Theorists: Key people.
  • Schools of thought: Key paradigms.
• Decisions: The processes by which we weigh up choices and build intent.
• Emotions: How we feel the way we do (and are driven to action).
• Gender: Male and female differences.
• Groups: How groups and teams of people behave.
• Identity: Complexities of the self.
• Learning: How we get to make sense.
• Meaning: The meaning we make from our experiences.
• Memory: How things get put in and taken out.
• Motivation: The overall subject of what drives us.
• Needs: Details and models about these pre-programmed systems.
• Personality: What makes us who we are.
• Power: Our capability to act. Where we get it and how we use it.
• Preferences: The biases that we apply to our choices.
• Research: Philosophies, experiments and the search for meaning.
  • Articles: Various articles on the subject.
  • Design: How to design experiments.
• SIFT Model: a simple understanding what goes on inside our heads.
• Stress: What winds us up.
• Theories: Lots of academic theories related to changing minds.
• Trust: The social glue that is the gateway to persuasion.
• Values: The rules we live by (in order to live with others).

Principles: The core principles used in many persuasive techniques.

Techniques: Methods used for changing minds.

• Assertiveness: Being neither passive nor aggressive.
• Body language: A large part of communication is non-verbal.
• Change techniques: Ways to make change happen.
• Confidence tricks: Ways people get tricked out of their money.
• Conversation: How to hold down a conversation with others.
  • Opening the conversation: How to get things going.
  • Their name: The most powerful thing you can say.
  • Reflecting: Bouncing back what they have said.
  • Interrupting: Taking back control so you can speak.
  • Sustaining the conversation: How to keep things going.
  • Closing the conversation: How to walk away.
• Conversion: Converting and retaining people in different beliefs.
• General persuasion techniques: Approaches and things that don't fit elsewhere.
  • Overall persuasion methods: General frameworks
  • Sequential requests: Where one thing leads to another.
  • Using repetition: The same thing repeated.
• Interrogation: extracting concealed information.
• Language: Much about subtle use of words, including subsections:
  • Metaphor: Casting one thing into another.
  • Modifying meaning: Subtle changes in what you say.
  • Parts of speech: Lots of detail on using nouns, verbs, etc.
  • Persuasive language: Particular methods of persuading with words.
  • Using syntax: The structure and types of sentences.
  • Using punctuation: Subtlety that changes meaning.
• Listening: Hear the person as well as what they say.
• Memory methods: How to remember things.
• Negotiation tactics: Getting them to agree.
• Objection-handling: Also from sales, these are ways of handling situations when the other person says 'no'.
• Propaganda: covert persuasion of populations.
• Questioning: Using questions to get the results you want.
• Resisting persuasion: A big list of ways to avoid being persuaded.
• Stress Management: Keeping it down, building it up.
• Using humor: Making changing minds fun.