How we change what others think, feel, believe and do
Claim there is no need.
Say you have already got what they are trying to sell to you.
Say that you have no use for what they are offering you.
Say we're successful enough already and do not need to change.
Thinking carefully about what the other person is saying, you may well actually have no need or you can use this to buy time or just say no.
You know we've doubled our turnover over the past five years. What's the need for reorganization now? Clearly none, I'd say.
Thanks, but I bought one of those last year. I don't need another.
The 'no need' argument is sometimes valid but often is used to resist persuasion. It is difficult to counteract as only you know your need and at worst it simply moves the discussion away from the item under discussion to a more fundamental question of need, which is usually easier to control.
In selling, the sales person will try to persuade you that should have the latest model. Saying 'no need' implies that the older model is just fine. Buying the latest one can easily be more about fashion than real need.
In business, this is a common challenge to change. The problem is that change is always required at some time, and it may well be better to change while you are successful rather than wait until you are in trouble.