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Encourage Credit Cards

 

Techniques > Tipping > How to Get a Bigger Tip > Encourage Credit Cards

Description | Discussion | See also

 

Description

Encourage them to use credit (or debit) cards, rather than pay in cash. For example you can:

  • Mention credit card first when asking how they will pay. 'Will you be paying by credit card, sir?'
  • Bring the credit card processing machine to the table.
  • Make sure the 'credit card welcome' sign is clearly visible.

Discussion

When we handle cash, we are more aware of the actual value of it. Handing over money hence seems somehow more than writing down a number. Using credit cards somehow does not seem like money, especially if we are discount the thought of paying the bill in the future so it seems less in the present.

As with any method, do your own experiments with this. Also be aware that credit card companies will charge the restaurant for customers using the card. The restaurant will also have to be honest in giving your your share if customers use the card.

May (1978) found that on average people paid over 2% more in tips when they used credit cards rather than when they paid in cash.

McCall and Belmont (1996) found that an indicator such as a major credit card emblem on the tip tray led to an increase of tips by 4.39%.

See also

Pre-emptive Thanks

 

May, J.M. (1978). Tip or treat: A study of factors affecting tipping behavior. Unpublished master's thesis, Loyola University of Chicago.

McCall, M. and Belmont, H. J. (1996). Credit card insignia and restaurant tipping: Evidence for an associative link. Journal of Applied Psychology,81(5), 609-613.

 

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