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ChangingMinds Blog! > Blog Archive > 09-Oct-18

 


Sunday 07-October-18

Flashing blue lights and theft dissuasion: Innovation in the Supermarket

I was in a Co-operative supermarket recently and spotted a curious feature. Inside the store, on a wall by the exit, was a blue flashing light. It was a couple of inches across, with a blue transparent cover and a regular pulsed light from inside.

What's this, I wondered. Was it a fire or burglar alarm malfunctioning? And then another use came to mind. What it it was a subtle shoplifting dissuasion? It looked just like a police light. It was the right colour and flash rate. And the flashing certainly grabbed attention. So as you approach the exit, you are reminded of the police, amplifying any fear of being caught and perhaps turning you around to replace or pay for any taken goods.

Shoplifting is a real dilemma and retailers regularly account for a significant percentage of 'shrinkage'. There are of course the usual cameras and signs, but it is nice to see creative alternatives. Many years ago I was surprised to be greeted by an nice old lady, just like my grandmother, as I entered a Walmart. This of course associates her with the shop and dissuades me from shoplifting. After all, you wouldn't steal from your granny, would you?


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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

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© Changing Works 2002-
Massive Content — Maximum Speed