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Aero Slogan

 

Analysis > Aero Sogan

 

Aero is a chocolate bar that is permeated with bubbles, which not only makes it look like there is more chocolate than actually is there: it also creates a pleasant eating sensation. There was a lovely bit of copywriting a few years ago for it in a line that went like this:

 

It's the air in your Aero that makes you go 'Oh!'

 

Isn't it marvelous? First listen to the sound of the whole thing. It beats nicely like a piece of music and divides neatly into halves and quarters.


It's the air / in your Aero /
that makes you / go 'Oh!'/
 

The first part rhymes 'air' with the very close 'Aero', emphasizing the differentiating element of the product: namely air. Neatly, this makes air seem valuable.

'You' and 'your' are power words that drag the audience into the experience. In combination they are a one-two double-whammy that firmly attaches the reader to the product.

'Oh' is a very clever rider. It rhymes with both 'go' and 'Aero'. It also shapes the lips into an 'O', thus adding visual and tactile sensory elements.

See also

Power Words

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed