How we change what others think, feel, believe and do

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Marketing

Disciplines > Marketing

Marketing is a process and profession in which changing minds is central to virtually everything that is done. Marketing work is critical for many companies and may be a central organization who drive much of what happens.

Understanding Marketing: What it is all about.
- What is Marketing?: Defining the word.
- Inbound Marketing: Defining offerings.
- Outbound Marketing: Creating demand.
- Understanding Markets: Where it all happens.
  - What is a Market?: The target of marketing.
  - Three Market Environments: With very different forces.
  - A Hierarchy of Markets: From population to core.
  - Market Players: Different groups.
  - Barriers to Entry: Hindering new market entrants.
  - Porter's Five Forces: That affect market attractiveness.
  - Market Attractiveness: Choosing to enter or stay in market.
  - Boston Matrix: Growth, share and portfolios.
  - Market Fragmentation: Creating new opportunities.
  - Market Segmentation: Addressable customer groups.
  - Consumer Segmentation Variables: Ways of segmenting.
- Understanding Customers: The source of revenue.
  - Customers are...: Defining customers.
  - Customer Loyalty: More than satisfaction.
  - Customer Sacrifice: Need-offering gap.
  - The Cost of Customers: Which can be rather high.
  - Customer Expectation: Which drives satisfaction.
  - Valuing Customers: What are your customer worth?
  - Value Exchange: Transactional value.
  - Your Customers' Customers: Delivering for their business.
- Marketing Strategy: Thinking big in marketing.
  - Elements of Marketing Strategy: Key strategic decisions in marketing.
  - Price-Promotion Strategies: How to manage the balance.
  - Mainstreaming: Getting to adoption.
- Market Research: Getting to the detail.
  - In-depth Market Research: Focus groups, etc.
  - Market Research Interviews: How to run consumer interviews.
  - Brand Management: Sustaining customer meaning.
- Pricing: How to decide what to charge.
  - Pricing Articles: A number of detailed articles on pricing.
  - Pricing Strategies: A comprehensive set of pricing strategies.
  - The Psychology of Price: The many ways price affects how we think.
  More to come...
  
  See also
  
  Communication, Sales
  
  How to make a video go viral

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Disciplines

* Argument
* Brand management
* Change Management
* Coaching
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* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
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* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

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© Changing Works 2002-
Massive Content — Maximum Speed

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed