Pricing Articles

Setting the price for the products and services you sell is remarkably difficult. Here are some articles to help you decide how you will complete this task.

Customer Price Thinking: Getting inside the customer's head.

Direct Debit Pricing: Set up the payment and forget it.

Limited Choice: Don't give them too many options.

Price Anchoring: Connect prices of two items so perceptions are cross-fertilized.

Price Reframing: Change how price is perceived.

Price Elasticity: How demand changes with price.

Price Expectation: How customers decide what it's worth.

Price-Promotion Strategies: Balancing price and promotion.

Pricing and Service Charge: Should you include service charge or separate it out?

Pricing and the Investment Effect: When they invest time and emotion, they are more likely to buy.

Pricing Objective: Know what you are trying to achieve.

Pricing Research: How to find what people will pay.

Shipping and Pricing: How much do you charge for delivery?

The Black Art of Pricing: Getting it right is always difficult.

The Price-Quality Graph and the Fair-Value Line: Understand value to help pricing.

The Price Triangle: Balancing with other benefits.

The Miser and the Spendthrift: Some hate spending, other love spending.

When to Give a Discount: When you might want to sell for less.

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Pricing Articles

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Disciplines

Techniques

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Site Menu

Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And