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Selling In The Crisis Economy
Guest articles > Selling In The Crisis Economy
by: Ryan Sarti
Watch the news lately? Hard to avoid watching the train wreck on Wall Street, isn’t it?
As you listen to people across America, from newscasters to people on the bus, one word seems to be on the tip of everyone’s tongue: FEAR.
There is a lot of talk about things “seizing up” and things “freezing” in an economic crisis. The government is giving dire warnings. Doesn’t sound like a very vibrant economy, does it?
Do you believe everything that you hear? Maybe the crisis is worse than the news says. Maybe it isn’t nearly as bad as they say. Maybe they have it right. Whether the news is right or not, the real question is, “What are you going to do about it?” The emphasis is on YOU.
Depending on what is between your ears, this is either a horrible time to be out selling, or a great time to be selling. Whether it is horrible or great is truly up to you, not the news.
In each crisis, there is opportunity. Despite the message on the news shows, the world isn’t going to stop spinning. The sun is going to come up in the east, and another day will unfold. That day is a blank slate. That day is the opportunity in the crisis.
Each morning, you’ve got a choice. Are you going to be controlled by circumstance that you don’t like, or are you going to make your own circumstance? It can be easy to be paralyzed by fear. After all, FEAR is False Emotion Appearing Real.
Think about that for a second. Think about all the times you’ve been afraid of something and what you were afraid of never happened. Or, if it did happen, it wasn’t nearly as bad as you imagined it would be. Fear is only in your head. It isn’t in the ground, it isn’t in the water, it is in your head. So, you control fear unless you choose to let it control you.
No matter how bad the economy may or may not be, people and companies still have problems that need to be solved. And, they will still need help solving them. Sales aren’t going to stop.
The true sales professional with great skills will prosper and those without the skills, will struggle.
What are some things that you can do to keep your performance up and prosper in the short and long term?
How the current economic situation plays out for you is up to you. The government is not going to solve your problem. Remember, in every crisis, some people fall by the wayside and some people prosper.
Which one will you be?
By Ryan Sarti, (312)543-6952 firstname.lastname@example.org
Contributor: Ryan Sarti
Published here on: 4-Oct-08
MSWord: Selling in Crisis Economy.doc
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