How we change what others think, feel, believe and do
How to Train Cats and Salespeople
Guest articles > How to Train Cats and Salespeople
by: John Boe
Which do you think would be harder to train, a cat or a salesperson? Seriously, which one would you pick? While it's true that cats have a well-deserved reputation for being independent, demanding and virtually impossible to train, the same can be said for many salespeople. Surprisingly, the same training and reward techniques required to get Fluffy to jump through a hoop can also be utilized to motivate your sales team to achieve peak performance!
One evening while channel surfing I came across a fascinating animal act that grabbed my attention. The act featured a cat trainer with a half dozen cats of varying size, shape and color. Unlike a circus lion tamer who attempts to intimidate with a chair and whip, this man simply used a combination of treats and verbal praise to motivate his cats to perform difficult tricks. Using only soothing voice tones and a pocket full of cat treats, he would calmly command each cat to do its own specific trick. Amazingly, he got one cat to walk on his front paws, one balanced on a ball, while yet another pushed a toy baby stroller across the stage.
After the performance, the cat trainer was interviewed and asked how he was able to get his cats to willingly obey his commands. His response surprised me with its simple wisdom. He said that he didn't train the cats at all, he simply figured out what each cat liked to do best and then encouraged that behavior! "People need to realize that a cat's indifference doesn't mean they can't learn cool tricks," says celebrity animal trainer Joel Silverman. "It simply means you haven't convinced them yet that doing so is in their best interest. A dog naturally wants to please you and will work for you, but a cat needs a paycheck to be motivated."
Five Tips to Help You Train Cats and Salespeople
By incorporating these five powerful tips into your training program, you will develop an award-winning sales team and achieve unbelievable results!
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 877 725-3750. Free Newsletter available on website.
Contributor: John Boe
Published here on: 15-Mar-09
Classification: Education, Sales