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Key Steps to Enhance Your Customer Service Part 6
Guest articles > Key Steps to Enhance Your Customer Service Part 6
by: Daniel Milstein
When starting a business, differentiating yourself from your competitors is key. One way to do this wis to establish your own extra-ordinary customer service.
Obviously there is no single way to provide exceptional customer service. The key is to make sure you are going beyond the basics to satisfy your customers. Once you have met their essential needs--providing the desired product, reasonable price and best available delivery--look for ways to take it to the next level; for example, by making a house call or providing a 'welcome new customer' gift.
This may require a little research. Check to see what your competitors are doing: weekend availability, faster turnaround, concierge programs and product guarantees. Ask some of your customers what impresses them most about their salesperson's customer service. You may want to prepare a customer satisfaction survey and e-mail to several past customers.
Some salespeople are limited by their budgets or other restrictions. However, exceptional service doesn't have to be expensive. For example, it might be as simple as devoting extra attention to assure the customer's specific product preferences are available, making a personal delivery or sending a handwritten thank-you card. I generally believe that salespeople should do whatever is necessary to ensure optimum service. If your company doesn't have its own 'wow them with service' policy, develop your own now. Salespeople are (or should be) in control of the transaction, whether it is the sale of an insurance policy, automobile, home loan or computer system.
By going beyond the norm, rather than merely following the typical routine, you will make an even more lasting impression that helps to ensure a 'lifelong customer.'
Daniel Milstein is the bestselling author of ABC of Sales. For more information, visit: http://amzn.to/ABCARTICLES.
Contributor: Daniel Milstein
Published here on: 19-May-13
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