How direct mail can be a better option instead of digital marketing methods
for your business
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How direct mail can be a better option instead of digital marketing methods
for your business
by: Paul Trevino
How direct mail can be a better option instead of digital marketing methods
for your business
Direct mail marketing campaigns are directly aimed at the potential customer.
There are a wide variety of methods businesses can use to emphasize on the
potential of their business. Among some of the best tactics we include catalogs,
sales letters, brochures and postcards. Direct mail marketing is used by most
corporations and enterprises that can afford to spend money on the advertising
campaign of their business. The target is to draw people’s attention and pique
their interest. For direct mail marketing to work, a company must have a target
audience laid out.
A highly profitable strategy
Direct mail marketing can be incredibly profitable. When executed properly it
can render amazing returns on investment and great response rates. When
attempting to seek new clients or reach out to current customers, the smartest
way of piquing an interest is with direct mail. Contrary to popular belief, just
because we live in a digital world dazzled by digital marketing it doesn’t mean
that direct mail marketing is dead. On the contrary; the right strategies can
still make people want to buy what you have to offer. For your campaign to work,
your team has to brainstorm smart, innovative ideas in order to ward off the
competition. According to a study performed in 2013 by the DMA (Direct Mail
Association, 65% of people with different ages chose direct mail over digital
mail marketing.
Direct marketing campaign types that can help your business thrive
When planning a marketing campaign for your business, it’s good to have options.
Be open minded when selecting the direct mail market format and use the
strategies in a, original way. Don’t do what your competitors are currently
doing and find a way to be different.
- Postcards might seem economical, but if they’re done right they can actually
do a lot of good to your business. Make sure they’re aimed directly at the
customer. The name of your clients or potential clients should be written in the
front. Choose appealing images to arouse interest and stick to smart wording to
persuade them to take action.
- Standard letters are another great idea. According to various studies
performed over the years, standard letters have the highest response rate.
Getting actual letters in the mail makes people curious. The better the envelope
looks the higher chances it hast to get opened.
- Catalogs have a long, significant history in the history of direct mail
marketing. They’re thicker and quite voluminous, and they usually emphasize a
company’s best products on sale. Catalogs offer a lot of information; however
you need to be careful. For them to get opened and shuffled, they have to look
good too. Focus your attention on the visual aspect, and make sure the pictures
are of the highest quality in order to make people want to buy what you’re
selling
Have a target audience in mind by performing market research
Effective marketing campaigns always begin with proper research. From the very
beginning, you have to know everything there is about the market in your
corresponding industry. Know as much as possible about the personal preferences
of your customers and thus you’ll be able to anticipate what they might like.
There’s free information everywhere on the web. Use it to get an insight.
Every now and then, it might be a good idea to take a deeper look into the
prospects offered by the market. This will help you settle on the right target
audience. If you can afford to spend some money of a more detailed analysis,
then invest in research. A properly laid out market research based on surveys
can have a lot of benefits in the long term. Consult with researchers you can
actually trust; offer them information about your business, your objectives, and
client pool. This way they’ll be able to better analyze what you need and what
you don’t.
An efficient survey can go a long way, as it can deliver vital insights into
your target and market audience. Do this before making changes in your company,
and make sure to have crystal-clear objectives in mind. Rather than opt for
digital marketing and deal with a lot of uncertainties, it’s best to stay on the
safe side and stick to direct mail marketing.
By Paul Trevino and Romax.co.uk!
Contributor:
Paul Trevino
Published here on:
Classification: Marketing
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