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Repeat the message

Disciplines > Advertising > Advertising methods > Repeat the message

Method | Example | Discussion | See also

Method

Identify the core message that you want to get across and then repeat it, frequently.

Use slogans that contain the core message and put them as tags onto all your communications. This can range from tags on poster ads to use in spoken words as a closing completion.

Within an advert, you can repeat the same message many times and in different ways.

When you vary the words, make sure the core message is the same each time.

Example

With Sudso, you get brilliant whites.
Mrs Jones -- what do you think?

Since I used Sudso, my whites have become been brilliant white.

So there you go: Like Mrs Jones, your whites can now be brilliant whites.

Discussion

People forget most of what they see and hear. In order for a message to stick, it will have to be repeated a number of times.

There is something of the Obsessive-Compulsive in all of us, whereby we find repetition of familiar things peculiarly comforting. Even though excessive repetition is more irritating for most of us, a familiar advertising jingle or message tells us that the world is still as it was, and so we can feel safe.

See also

Repetition principle

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed