How we change what others think, feel, believe and do
Appeal to Flattery
You are a nice, good person. Nice people accept my arguments. Therefore you will accept my arguments.
Compliment the other person. Make them feel good about themselves. Show that you approve of them and their actions. Tell them that they look good.
Then ask them to agree with you.
Hey, you're looking great today. You know I read your paper and it was amazing. Now doesn't it make sense for us to go out tonight?
You're the kind of person who understands this. Could you endorse me?
That's a really good idea. So let's go and show it to Bill. We can also ask him about next year at the same time.
Flattery is always nice to receive as it strokes a person's sense of identity. In doing so, it leads them to like you in exchange and want to repay you for your kindness. Agreeing to your request is an immediate way of doing this.
Flattery can include compliments on such as:
Some people are more susceptible to flattery than others, particularly those with a weaker self-image and who may be generally less confident.
Flattery is a particular kind of Appeal to Emotion.
Also known as
Apple Polishing, Wheel Greasing, Soft Soaping, Flannelling.