How we change what others think, feel, believe and do |
Style over Substance
Disciplines > Argument > Fallacies > Style over Substance Description | Discussion | Example | See also
DescriptionPresenting something in an attractive way makes it more right. Dress well. Speak well. Use props, pictures and powerpoint. Use panache, verve, flair and elegance. Wow the crowds with your style and they may not notice that your content is not so hot. Use elaborate language that sounds good and fills up the space you have, covering the fact that you may actually have very little to say. ExampleGood ladies and Gentle men, let me first welcome you to this auspicious occasion... [Arrive to sound of trumpets] Thank you folks. Well, I don't want to blow my own trumpet, you know...(laughter) Well, how can I disagree with such a smart young man. DiscussionJust because something is attractive does not make it right. If people like you, then they will bond with you and will be unwilling to criticize what you say, or even think ill of you -- to do otherwise would cause cognitive dissonance. ClassificationSee also |
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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