How we change what others think, feel, believe and do |
Transportation Model
Disciplines > Communication > Models > Transportation Model Description | Example | Discussion | See also
DescriptionRather than trying to figure out how people understand, tell them in detail about what you want them to know, seeking to transport all relevant knowledge and understanding from you to them. Approaches include:
ExampleWell, they way I understand it is that these people are not collaborating with us because they have a particular cognitive approach I call 'Lost Thinking'. It works through the double-channel thought process that distracts perceptual appraisal. DiscussionThe Transportation Model uses the principle of 'transplanting' something, taking a whole from one place and inserting it in another without change. It assumes first that to disturb or change the idea being transported in any way will damage and reduce it somehow. It also assume that it is possible to take an idea out of one person's mind and put it in someone else's such that two people will then understand in exactly the same way. In practice, this is very difficult, as people have different schema and ways of learning. Nevertheless, it is still a very common model in use, not only in everyday communications but also in use by qualified educators. The Transportation model is useful in imparting fixed knowledge and closely defined skills. It is based on a 'do as I say' master-apprentice principle where it is assumed that the listener is ready to take a subservient role, at least for the duration of the communication. The Transportation model is also known as the Teaching Model. See alsoTony Schwartz, The Responsive Chord, Anchor Press, Garden City, 1973 |
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| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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