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BOGOF

 

DisciplinesMarketing > Pricing > BOGOF

Description | Example | Discussion | See also

 

Description

In a sale, one way of displaying prices is to use BOGOF (pronounced 'bog off'). BOGOF stands for Buy One, Get One Free.

Use a big, bright label declaring this. You can emphasize the 'free' word by making it larger, capitalized, bright, or otherwise making it stand out and attract greater attention.

BOGOF is often best used for individual items or ranges rather than as a headline for the whole sale (in which '50%' may be a better term).

Example

A bedding retailer has a basket at the front of the store with good quality sheets and a big sign 'Buy one, get one FREE!' They make little profit on this, but their sales of beds go up as customers are encouraged to feel good by this bargain.

A grocer wants to get rid of a large supply of oranges, so they give one orange away with every (high value) apple, pear or pomegranate. They use a bright BOGOF sign to signal this.

Discussion

BOGOF is another way of selling a product at half price. It works by invoking the principle of free, which shifts the focus off the price and onto the desirable thought of getting something for nothing.

The principle of 'get one free' can be extended to other deals, for example 'buy two get one free' or 'spend $50 and get one of these free'.

BOGOF is also known as a 'Twofer', as in 'two for the price of one'.

See also

Free, Percentage Discount, Twofer

 

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