changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Technology strategy

 

Explanations > Politics > Technology strategy

Description | Discussion | See also

 

Description

Review the state of technology and look for the many ways you can use it to support and enhance your campaign, for example you can:

  • Get quickly to diverse audiences.
  • Broadcast specialist messages to target people.
  • Engage the electorate in persuasive conversation.
  • Listen to them and get valuable feedback (on your competitors, too).
  • Provide them with information to view and download.
  • Appear tech-savvy and up-to-date.

Discussion

In times when television is on the wane (as radio once was), technology can help you 'fish where the fish are', putting yourself where the electorate are looking and paying attention.

Technology changes at an alarming rate and it is important to use what works now and not to be seen as being behind the times. However, different audiences may be using different technologies, so use whatever they are using.

Using technology can be very expensive, but with the power of the web it can be a very cheap way of reaching people. Do not scrimp on visual design and usability. Your systems must be attractive, be brand-consistent and easy to use.

Your support team need to be well up on the technology you are using and you may need to spend time and money in making sure they have the right kit and are able to use it well.

Barack Obama famously made very good use of social media in the 2008 US Presidential elections to mobilize young people and other social groups in his cause.

See also

Authority principle

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed