How we change what others think, feel, believe and do
Genesis stories tell about beginnings, foundations and how things got started.
Organizations sometimes begin with the founders having clear intent. Other companies start with a clear purpose and vision.
Companies often go through stages in their growth and genesis and re-genesis may occur multiple times are they are 're-born' in new forms. Genesis stories may thus appear about significant change.
Genesis stories may also be told about the start of new division, setting up in new countries, developing new products and anything that gave a sense of 'new' and which directly led to greater things.
Bill Hewlett and Dave Packard started HP with little strong intent other than wanting to invent useful things and enjoy work.
Dell started with student Michael Dell making and selling computers from his college dorm room.
When a small company is acquired by a large company, genesis and re-genesis story are told about their origins and their new birth in the larger organization.
Genesis stories give organizations a sense of history and belonging. They echo the importance that humans put on the date and place of their birth, and the period of their early up-bringing.
They also show founders as human explorers or heroic visionaries. The people involved in the genesis, including early employees achieve the status of company elders through such stories.
Early employees are often informal company historians and feel it a duty to spread genesis and other stories.