How we change what others think, feel, believe and do
Raise a Corpse From the Dead
This stratagem number: 14
Take something from the past and re-use it in some way.
This can include using variations on old ideas, bringing them up to date, adapting them to modern use or fitting them into a broader strategy.
Retired people can be brought back into action. Old regiments can be reformed. Institutions can be re-invigorated. Customs and traditions can be brought back. Anything that was once used, including symbols and memories of former glory can be pressed into service.
Associate yourself with older credible people and ideas. Make them your own to build your own image.
This is the fourteenth stratagem of thirty-six.
Stratagems for Attack
Borrow a Corpse to Return the Soul
Borrow a Corpse to Resurrect the Soul
Borrow a Corpse for the Soul's Return
Borrow a Corpse to Bring Back a Spirit
Borrow a Corpse to Raise the Spirit
Bring Back the Old Ways
Reuse and Reinvigorate
The Empress Lu adopted a series of boys as her own in order that they may 'succeed' her dead husband and so keep her in power.
Puppet rulers have been used throughout history, where the nominal king or emperor is actually under the control of powerful generals or business people.
For many years, suits of armor fell out of use when ballistic weapons were able to pierce it. More recently, developments such as kevlar has seen an increase in military body armor.
In battle, strategies and tactics from recent wars may be expected, but older methods may have been forgotten or assumed to be no longer of value.
In business, plans and strategies which were shelved in the past may now be applicable. Old brands may also be revived, for example car marques of long-deceased companies from the 'golden age of motoring'.
The general principle of reuse is to find what works and ensure the knowledge and learning from this is continued rather than being rejected as 'old stuff'.
And the big