changingminds.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Help us

 

Links

 

 

Please help
and share:

 

Modal instance sampling

 

Techniques > ResearchSampling > Modal instance sampling

Use | Method | Example | Discussion | See also

 

Use

Use when you want to investigate thoughts and actions of 'typical' people and when you fear that significant data about this group of people might be lost in a more general study.

Method

Identify what 'typical' means. This could be done by a preliminary study to find the best variables to use and the most common values for these.

Select people for further study based on these criteria.

Example

A researcher wants to study the typical video game user. They do an initial study of a wide range of people and find that the majority of people playing video games are prosperous males between the ages of 18 and 25. They then recruit only people who fit this criteria to do their study.

Discussion

The mode is the most common item in a population. For example the most common international male shoe size is 43. The mode can thus be considered as typical of a population.

In practice, what is modal (or 'typical') is often based more on the views of the researcher than an extensive pre-study. For example, a TV reporter may seek 'typical weekday shoppers' and hence pick on conventionally-dressed women who look between the ages of 25 and 35 and who are pushing a pram (note how these can be judged from appearance only, making the job easier).

Modal instance sampling is a form of purposive sampling and is a non-probability method.

See also

 

More Kindle books:

And the big
paperback book


Add/share/save:


 

 


Save the rain


 

 


SalesProCentral

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

Quick links

Disciplines

* Argument

Brand management

* Change Management

Coaching
+
Communication

Counseling

Game Design

+ Human Resources

+ Job-finding

* Leadership

Marketing

Politics

+ Propaganda

+ Rhetoric

* Negotiation

* Psychoanalysis

* Sales

Sociology

+ Storytelling

+ Teaching

Warfare

Workplace design

 

Techniques

+ Assertiveness

* Body language

* Change techniques

* Closing techniques

+ Conversation

Confidence tricks

* Conversion

* Creative techniques

* General techniques

+ Happiness

+ Hypnotism

+ Interrogation

* Language

+ Listening

* Negotiation tactics

* Objection handling

+ Propaganda

* Problem-solving

* Public speaking

+ Questioning

Using repetition

* Resisting persuasion

+ Self-development

Sequential requests

Stress Management

* Tipping

Using humor

* Willpower

Principles

+ Principles

Explanations

* Behaviors

+ Beliefs

Brain stuff

Conditioning

+ Coping Mechanisms

+ Critical Theory

+ Culture

Decisions

* Emotions

Evolution

Gender

+ Games

Groups

+ Identity

+ Learning

Meaning

Memory

Motivation

+ Models

* Needs

+ Personality

+ Power

* Preferences

+ Research

Relationships

+ SIFT Model

+ Social Research

Stress

+ Trust

+ Values

Theories

* Alphabetic list

* Theory types

 


  Changing Minds 2002-2013

  Massive Content -- Maximum Speed

TOP