|
|
|
Links to advertising information sites
Click on
the web ( ) symbol on
the left to jump to the website.
If you have any additional
suggestions, please let us know.
|
|
Various research resources on advertising from the University of Texas,
including papers, slogans, an advertising dictionary, quotes and loads of
links. |
|
|
'Advertising principles' site from Wharton professor Scott Armstrong.
Excellent site that includes management of advertising, media selection and
costing. |
|
|
Lots of advertising quotes from the University of Texas Advertising
Department |
|
|
The Center for Interactive Advertising. Lots of good links. |
|
|
Adcritic.com is a very well designed site that shows current
adverts. |
|
|
Historical site on 'The Emergence of Advertising in America, 1850-1920'.
If you're into how it all started, this is an excellent site with
thousands of images. |
|
|
Advertising Age. Magazine for advertisers. Always topical stuff, but
not huge detail. |
|
|
A short article on Social Psychology and advertising. Also links to
similar articles on fear, fun and pleasure, and vanity and egotism in
advertising. Some academic references. |
|
|
'Psychological principles in advertising'. A few short articles with lots
of pictures. |
|
|
'The Art of Persuasion'. A very short history of art in USA advertising. |
|
|
Banner-ad placement study (eg. best on the right by the scroll bar, where
eyes go...). |
|
|
Big library of tips articles on web advertising and generally promoting your website, from NZer Len McGrane at NetGain. |
|
|
Adflip - massive database of print adverts from the 1940s through to today. Some available, but for most you have to buy membership. |
|
|
Advertising Education Foundation: Oodles of information about advertising. Their mission is
'to provide you with the best resource to advertising and related content on the web today'.
Includes journal, videos, museum, games and more... |
|
|
More fun than education. An advertiser's nightmare: proofing errors that turn ads into bads.
|
|
|
Lurzer's Archive: Excellent site with large searchable database of adverts.
|
|
|
Emergence of Advertising in America. Over 9000 adverts from the early days.
|
|
|
The Ad*Access Project at Duke. Over 7000 print adverts from 1911 and 1955. Good for students and seeing what persuaded your ancestors.
|
|
|
Some interesting analysis of advertising and good subliminal examples.
Activist style.
|
See also
Marketing links, PR
links
| |
|
|
