How we change what others think, feel, believe and do

Fragmentation principle

Principles > Fragmentation principle

Principle

Divide and conquer. Smaller parts are easier to understand and agree.

How it works

When faced with a large task, we manage it by breaking it down into manageable parts and then dealing with one part at a time. We have bounded rationality and can handle only so much at a time.

This principle can be used to help both you, the persuader, and also your target, the person being persuaded.

The question has been asked: how do you eat a chocolate elephant. The answer is, of course, 'one bite at a time'.

Divide and conquer

Divide what is being sold into smaller items and sell one piece at a time. Divide the other side up into people you can talk with one at a time. Chop up the work that you have to do so you can manage it in bite-sized pieces.

So what?

Break down persuading just like you break down a problem into manageable parts.

Fragmentation principle

Principle

How it works

Divide and conquer

So what?

See also