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Challenging

 

Techniques General persuasion > Creating Cognitive Load > Challenging

Description | Example | Discussion | See also

 

Description

Get people busy thinking by posing them a problem or otherwise challenging them in a way that gets them thinking.

When they are deeply involved in this, you may ask something else of them, which they may answer with far less thought than they might otherwise apply.

Example

You know there's something that's been puzzling me. I wonder if you can explain how this works.

I've a problem with my computer. I think it could be a virus. What would you suggest?

We've five minutes until Jim comes back. Could you help me finish off this crossword?  

Discussion

People often feel good when they solve problems or puzzles, and may also be eager to show their skill in this.

Once they become engaged in problem solving, they will not want to give up easily and so will pay less attention to any other matters put before them.

See also

Interrupting

 

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