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Memorizing

 

Techniques General persuasion > Creating Cognitive Load > Memorizing

Description | Example | Discussion | See also

 

Description

To keep people busy thinking, give them things to remember. Do not just expect them to be able to recall everything. Ask them to remember specific items. Point out important things. Tell them you will be testing them later. Leave things unfinished that you will come back to later.

Example

Now this is the key that you will want to remember...

Pay attention here as we will need to use this later...

We're going to come back this way so please keep an eye on landmarks and turnings.  

Discussion

Committing things to memory is often a difficult task that requires attention to encoding items so they can be easily recalled at a future date. The act of commitment even of a simple word can take several seconds as the person concentrates on visualizing it or repeating it internally.

Memory is also helped when people rehearse the recollection, repeatedly bringing it to mind. The more things they have to remember, the more effort they need to put into this. Like juggling balls, the more there are, the harder you have to concentrate.

See also

Memory methods

 

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