How we change what others think, feel, believe and do
Use a sequence of words in which the initial letter is the same.
The words can be next to one another or spaced out.
Health, happiness and hope for the New Year!
I want this, wish for this and wonder if it can be done.
Good grief! That's not the number. Run and recover the real one!
Bye-bye baby, baby bye-bye.
The effect of alliteration can be almost poetic, making it pleasant and comfortable on the ears.
Note that some letters have softer sounds (eg. H) and some have more percussive sounds (eg. B). These will have correspondingly softer and harder effects.
Alliteration is also called homoeoprophoron, adnomination, agnomination and annomination.