How we change what others think, feel, believe and do
Be Like People They Trust
Act like someone that the person would naturally trust. People you can emulate include:
In emulating these other people, you can dress in similar ways, you can act like the similar person (for example with similar body language and voice patterns), you can show you do similar things to admired people, and so on.
A person acts with confidence and knowledge of the law, such that the target person thinks they may be a lawyer, who hence does not challenge their knowledge of the law.
A person persuading a marketer talks about their work with well-known marketing companies.
When you act in ways that reminds the other person of somebody else, they will classify you as being very much like that person and will assume you have most attributes in common, including trustworthiness.
Be careful about acting too much like other people. Avoid claiming you are a police officer or other role where you could get into trouble for doing so. Also avoid claims that could later be disproven. The key is to act like such people so you trigger the appropriate unconscious response in the target person.
Use this with caution to gain trust. If you try to be who you are not, then you will eventually be found out, so this may be appropriate only in the short term.
Be subtle, so you have plausible deniability should they challenge you.