How we change what others think, feel, believe and do
Euphemism is the substitution of a 'harmless' word for one that might offend.
I'm going to the loo.
He showed me his thing. Scary.
In polite society there are words that are forbidden, typically around body functions and sex though also covering religion and other areas where others may be offended. Using such words can hence be embarrassing and risk censure.
Alternative words are therefore created to allow people to converse about the delicate topic without being admonished.
Taboos are a core part of many cultures and are coped with in many ways, including euphemism.
Euphemisms can take various forms, including:
Euphemisms themselves may also become taboo and thus not allowed (eg. 'crap').
Classification: Substitution, Reduction