How we change what others think, feel, believe and do |
Simple metaphor
Techniques > Use of language > Metaphor > Simple metaphor Method | Example | Discussion | See also
DescriptionA simple metaphor has a single link between the subject and the metaphoric vehicle. The vehicle thus has a single meaning which is transferred directly to the subject. ExampleCool down! [Cool = temperature] He was mad. [mad = anger] I'll chew on it. [chew = think] DiscussionIn the simple metaphor, the cognitive effort to understand what the author or speaker intends is relatively low, and hence it may easily be used with a wider and less sophisticated audience. The simple metaphor may be contrasted against metaphors which have multiple elements and meanings, for example in the compound metaphor or complex metaphor. A simple metaphor is also known as a tight metaphor. See also |
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