changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Slogans

 

Techniques Propaganda > Slogans

Method | Example | Discussion | See also

 

Method

Define a short phrase which enthuses people into acting in the way that you seek. Keep it simple.

Use the slogan all over the place. Use it in speeches. Put in on posters, flyers, adverts and so on. Use it by default as a header or footer in documents.

Expound upon it. Discuss what it means and what people should do as a result. Use it to beat your opposition and legitimize your actions.

Example

'Yes, we can' - Barack Obama, 2010

'Labour isn't working' - UK Conservatives, 1979

'Open your eyes' - Greenpeace

'As long as there is injustice in the world, there will also be Amnesty' - Amnesty International

'If you think education is expensive, try ignorance' - Derek Bok (US educator and lawyer)

'Fair trade, not free trade' -- (on peace button)

Discussion

Keeping slogans short and simple makes them memorable, which holds them in the mind and so perpetuates their force. Repetition hammers them home, not only making them easier to recall but also, when spoken by authority figures, giving them legitimacy and requirement.

The words do not have to make immediate sense, but they should always seem plausible. The feeling they create is more important than the rational meaning.

Slogans can compete with one another. Sometimes a political contest will hinge upon who has the better slogan. A great slogan can deliver the knockout punch, particularly if it is delivered well and with good timing.

Slogans are used in many situations. Advertisers use them as taglines. Politicians use them. States use them (eg. 'Florida: The Sunshine State').

Nazi Germany used subtle slogans such as 'The Jews are our misfortune' and 'To each what he deserves'. In '1984', George Orwell creates the slogan 'War is Peace; Freedom is Slavery; Ignorance is Strength'. These may seem curious reversals but this is a part of the power. Each point can be argued to be true. The slogan is then used as a guiding force by the government to excuse all kinds of atrocities.

See also

Using repetition, The Slogan Trap, Slogan (general)

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conditioning
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

* Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed