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Identifying Objectives

 

Techniques Public speaking > Preparing the Presentation > Identifying Objectives

Description | Example | Discussion | See also

 

Description

When preparing the presentation or speech, knowing your objectives is very important. Think: What are the things you want to achieve? What would 'success' mean to you?

Objectives help shape your preparation and let you know if you have succeeded. You can also use them in the speech, telling your audience what you hope to achieve.

Example

I am giving a speech about fundraising. I set my objectives to describe five methods that my audience of charity workers can take away and use the next day.

Discussion

In business, having 'SMART' objectives means making sure they are Specific, Measurable, Appropriate, Realistic and Timely. This is a useful acronym and is helpful in selective effective objectives for your presentation. For example:

  • Specific: Can you name them clearly? Do you know what are non-objectives?
  • Measurable: How will you know if your objectives are met?
  • Appropriate: Will these suit your sponsors and your audience?
  • Realistic: Can you achieve these in the time you have, with the audience you have?
  • Timely: Do you have time to prepare these? Are they about up-to-date affairs?

You can also consider objectives about the speech content, for example in:

  • Keeping it clear and simple.
  • Appealing to objectives beyond self-interest.
  • Identifying with the audience.
  • Being audience-focused.
  • Actively listening to them.

See also

Goals

 

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