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How To Qualify Warm Leads


Guest articles > How To Qualify Warm Leads


by: Mike Brooks, Mr. Inside Sales


So many companies these days get their leads from website inquiries, trade shows, Internet advertising, media advertising, etc, and they ask me over and over again: “What's the best way to deal with these kinds of leads?"

Good question. You would think that getting back to a “warm lead" would be easy, but you'd be surprised how many sales reps (80% of them) mishandle these opportunities.

Here are the do’s and don’ts of qualifying warm leads.

#1: DO begin your opening in a welcoming, and assumptive way. Try:

“Hi ______ this is ______ with ________ company. I wanted to thank you for (visiting our web site, stopping by our booth, your interest in) and I wanted to answer any questions you had. What specifically were you interested in?

DON’T be vague:

"Ah, this is ________ getting back with you, I see you went to our web site and I was wondering how I can help you?"

#2: DO be prepared to ask qualifying questions and LISTEN to uncover their specific buying motives. Try:

“What motivated you to take the time to fill out our request form?"

“What specifically were you interested in?"

“What part of our (product/service) appealed to you most?"

“Many of our clients like that we provide X. Is that what you were looking for, too?

DON’T start pitching! 80% of your competition make the critical error of assuming a warm lead is interested in your product or service so they start pitching. Don't go into pitch mode!

#3: DO use a script. The Top 20% understand how important it is to make a connection, stay in control, uncover buying motives, and disqualify the prospects who are just looking. Only a carefully crafted script allows you to do that.

DON’T ad-lib your way through your presentation. 80% of your competition still make the mistake of assuming that a warm lead is a good lead and so they often quickly make appointments, send demos, etc., without properly qualifying. Big mistake! Treat a warm lead like any other and qualify it using a script.

Applying these three rules will vastly improve your success with call-in or warm leads. Incorporate them today and see for yourself – you’ll glad you did!

If you found this article helpful, then you can get 10 more GREAT TECHNIQUES for FREE by downloading my Special Report, “10 Techniques to Instantly Make You a Better Closer.” You can read about this by clicking here: and you can get it for FREE by signing up for my FREE weekly Ezine, “The Secrets of the Top 20%” by clicking here: Mike Brooks, Mr. Inside Sales, offers FREE Closing Scripts, and a FREE audio program designed to help you double your income selling over the phone. He works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you want to Close Business like a Top Closer, then learn how at:

Contributor: Mike Brooks

Published here on: 04-May-08

Classification: Sales


MSWord: How To Qualify Warm Leads.doc


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