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The Four Cornerstones of Superior Customer Service
Guest articles > The Four Cornerstones of Superior Customer Service
by: John Boe
The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money that company spends on sales training, marketing research, advertizing, and PR initiatives to attract new customers is wasted if they can't keep them satisfied after the sale. Your satisfied customers' positive "word-of-mouth" endorsements have always been and always will be your company's greatest asset and most effective marketing program. The only surefire way to keep a customer happy is to consistently go the "extra mile" and exceed his or her service expectations. Several years ago, I read a fascinating article about a survey that asked people to list the top character traits they expected from a customer service representative, CSR. The survey data clearly identified four key character traits that dominated the feedback list. As you review the list below, think about how your customers would rate your character traits and the quality of service you provide. The Four Cornerstones of Superior Customer Service
"One customer, well taken care of, could be more valuable
than $10,000 worth of advertising."
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 877 725-3750. Free Newsletter available on website. Contributor: John Boe Published here on: Classification: Sales Website: www.johnboe.com |
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