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Do You Know How Much Business You Have Lost Because Of Your Listening Skills?


Guest articles > Do You Know How Much Business You Have Lost Because Of Your Listening Skills?


by: Sharon Drew Morgen


I’ll tell you the answer. A lot. Not only have you lost clients, but you’ve lost friends and lovers. Because you’ve never been taught how to listen in a way that disregards your automatic, comfortable patterns, and knows how to show up in the right way at the right time when your natural process isn’t working.

We all do our best. But sometimes, and sometimes quite inexplicably, we fail. And sometimes, if we listened differently, we could have a very different outcome. But we’ve never been taught how to choose, how to know when our regular habits aren’t working, how to use one approach over another.

Indeed, it’s so difficult to truly hear another person because of our unconscious biases, filters, habits, and assumptions. that we limit our lives and our success by how well we can hear without any bias.

Let me ask you a few questions:

  • Do you know how you fail?
  • Do you know the situations you’re in that cause you to listen less effectively than in others?
  • Do you know the signs that you might be in the middle of, or en route to, having an unsuccessful conversation?
  • Do you know how to do something different when it’s obvious you aren’t hearing what the other person intends you to hear?

We know how to choose a restaurant. We know how to choose a movie. But no one has ever taught us how to choose a listening pattern. And so we fail.

I’m offering you a way to choose success. My new book project, tentatively titled Did You Really Say What I Thought I Heard? to be published by AMACOM (the house with the great business books and communication imprint), will use my special sauce of breaking apart the unconscious to give readers choice over their habitual filters and habits, their biases and assumptions, that cause us to hear only a fraction of what is intended.

I want to bring choice to the world of listening. Not with Active Listening and other conventional listening ladders and approaches that merely discuss the ‘what’s’ and the ‘why’s’. I’m going to offer HOW. Imagine having the choices you need when you need them.

Take a look at my Kickstarter campaign. Watch the video. Send it to friends. Let’s get this book out there as soon as possible, so you can have the success you deserve. And if you think you’re a great listener, give it to your doc, who obviously doesn’t hear you, or your teenager who doesn’t even want to hear you, or your spouse, who doesn’t know how to hear you.

Check out Sharon Drew Morgen's new book: Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it.

Or consider purchasing the bundleDirty Little Secrets plus my last book Buying Facilitation?: the new way to sell that influences and expands decisions. These books were written to be read together, as they offer the full complement of concepts to help you learn and understand Buying Facilitation? - the new skill set that gives you the ability to lead buyers through their buying decisions.

Contributor: Sharon Drew Morgen

Published here on:

Classification: Sales, Listening



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