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The Real Driver of Great Innovation via Alexander Graham Bell and Pharrell Williams
Guest articles > The Real Driver of Great Innovation via Alexander Graham Bell and Pharrell Williams
by: Lisa Earle McLeod
Shifting from ego to Noble Purpose has resulted in Pharrell’s most popular work to date. You can’t listen to the radio for more than 20 minutes without hearing “Happy,” and the 24-hour long-form video is a creative breakthrough. If you want to create a great company, invent the next big thing, or produce
an amazing work of art, keep your ego out of it. Start with noble purpose, find
a problem you want to solve, or people you want to help, and pour your talents
into something bigger than yourself. Innovation for others isn’t just noble, it’s more successful.
Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She the author of several books including Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, a Wiley publication, released Nov. 15, 2012. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches. More info: www.mcleodandmore.com Lisa's Blog How Smart People Can Get Better At Everything Copyright 2014 Lisa Earle McLeod. All rights
reserved. Contributor: Lisa Earle McLeod Published here on: 21-Sep-14 Classification: Creativity Website: www.mcleodandmore.com
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