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Sales Commandment 1: Don't Leave Home Without Your Passion


Guest articles > Sales Commandment 1: Don't Leave Home Without Your Passion


by: Daniel Milstein


One essential step to follow is a salesperson is to always be passionate. If you you're not passionate about the process and if you don't believe in it, then why would anyone else?

Ever since my McDonald's job, I've been fascinated by a quote from founder Ray Kroc: 'If you work just for the money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.' You need to wake up in the morning and be excited about selling.

There are several motivating factors that inspire people to have a passion for sales: the challenge, pride in doing a good job, being recognized in a group of top sales professionals, and of course, the potential income. However, ultimately you simply must enjoy the process of selling a product or service. The old adage 'enjoy your job and you will never work a day in your life,' is absolutely true. Early in my career there were some days when I didn't want to work, and instead of pushing through those tough days, I made excuses. I had misplaced my passion for selling. However, I worked to regain that passion and never lost it again. The last time I called in sick was 12 years ago. I love what I do every day.

Certainly there are days that are frustrating or difficult, but I would not trade a single one of those days for another career. Being a salesman is my passion and it has to be yours as well if you want to have a successful sales career. Whenever I talk with someone interested in the sales profession, I suggest they ask themselves to decide which of the following categories best describes their attitude:

  1. I truly love selling and can't imagine doing anything else;
  2. This is a job I'm pretty good at, but I can see myself doing other things; or
  3. I find sales to be too challenging--I'm not sure if I'll ever be a real success at it.

I explain that if they fall into the first category, they are already well on their way to a successful career. However, if they find themselves in the second or third category, a sales career might not be their best choice.

Frustrations come with the territory of any job. However, if you truly love what you do beyond the money it pays; if you love the challenge and take pride in what you do, you will be more successful than those who are in it for the wrong reasons or feel they could trade careers.


Daniel Milstein is the bestselling author of ABC of Sales. For more information, visit:

Contributor: Daniel Milstein

Published here on: 26-Jan-14

Classification: Sales


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